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143, Bellenden Road,
Peckham, London
SE15 4DH

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Sustainability

As a sustainably focused business, we pride ourselves on stocking forward thinking brands in our store. Every label sold at D.A.Y has been carefully chosen with their sustainability efforts in mind.
 
This is because we believe there is never a reason to sacrifice ethics for style.
We are so proud to stock some incredible local and international brands, who are starting to introduce more and more sustainable materials into their collections each season.
 
Sustainable materials are one of the major ways in which our selected brands march towards a greener future. So we would like to share with you, a list of some of the sustainable materials that are in store, and online at D.A.Y...
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MODAL
Modal fabric is a semi-synthetic fabric made from beech tree pulpm, and it is used primarily for clothing. Modal is often blended with other fibers like cotton and spandex for added strength. It is considered a luxurious textile thanks to both its soft feel and high cost, as it is more expensive than either cotton or viscos to producee.
 
ORGANIC COTTON
Organic cotton is grown using methods and materials that have a low impact on the environment. It is grown without the use of toxic and persistent pesticides and synthetic fertilisers. Organic cotton uses 91% less water than regular cotton and it produces fewer greenhouse gas emissions.
 
RECYCLED POLYESTER
Like traditional polyester, recycled polyester is a manmade fabric, however instead of utilising new materials to craft the fabric, recycled polyester makes use of existing plastics. Recycled polyester is made by breaking down used plastic into small chips, which are processed and turned into yarn.
 
TENCEL
Tencel is a natural fibre, which is made by dissolving wood pulp and using a special drying process called spinning. Tencel has incredible absorption characteristics and is 50% more absorbent than cotton, making it far more sustainable in terms of its water usage. As a naturally derived fibre, Tencel is also biodegradable.
 
To ensure these materials are being produced in line with regulations, authoritative bodies are in place to keep brands accountable. Here are the two main regulatory bodies that ensure the previous materials are in top shape!
 
GOTS
The Global Organic Textile Standard (GOTS), are a governing body that regulate the the organic status of textiles across the globe. They monitor the ways in which raw materials have been grown/harvested, ensuring environmentally and socially responsible manufacturing have been implemented.
 
BCI
The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world. BCI exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
 
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In addition to the materials used, many labels stocked at D.A.Y also have their own sustainable initiative programs, which further aim to promote a brighter future for our planet, and those we share it with.
If you have any questions at all, please do not hesitate to contact us. 
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With love,
D.A.Y

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