D.A.Y
ss23 collection
New arrivals now available online and in store






D.A.Y
In The Media
The Guardian: 20 best independent boutiques
D.A.Y was recently included in the Guardians article that highlights the 20 Best Independent Boutiques in the UK and Ireland! This feature is truly a pinch me moment!
The article talks about ‘providing something for everyone’ and that statement is at the core of our values. We will never meet everyone’s needs or be able to compete with the high street on price, but we will always put every bit of our hearts into D.A.Y

Evening standard: 25 of the best shops in London
D.A.Y was featured in an article by the Evening Standard, and was listed as one of London's best independent shops. It was such an honour to be mentioned along with some other incredible small businesses.
STYLIST: 14 of the best independent shops in London
D.A.Y was recently featured in a Stylist article about the best independent shops to visit in London. It is amazing to see our store listed here alongside 13 other amazing independent businesses.




Grazia: Best Local Shops and Boutiques
As part of the Save Our Shops campaign, D.A.Y was recently featured in Grazia's "Best Local Shops, Boutiques And Independent Businesses In The UK"! It is honestly surreal, fabulous and so motivating to be included in this article, alongside other amazing independent businesses.





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